FREE SHIPPING on orders above $69

The 5 Hottest Swimsuit Trends for Summer 2024

The 5 Hottest Swimsuit Trends for Summer 2024

Get ready for summer 2024 because the swimwear scene is looking hotter than ever! We've got the inside scoop on this season's must-have styles, from the subtle charm of lace and chiffon to the comeback of the super comfy tankini. And let's not forget the vintage vibes that are making a splash with cool high-waisted numbers and fun polka dots. If you're all about expressing your unique style, mixing and matching bikinis will be right up your alley. Plus, we're loving the chic look of high-cut swimsuits and the practical bonus of long sleeves for those sunny days. Before you hit the beach, we'll also clue you in on the perfect accessories to top off your look.

Effortless Elegance: Lace and Chiffon's Big Splash

1. Delicate Touches

Who said swimwear can't be as delicate and refined as your favorite dress? This season, lace and chiffon are making waves, bringing a soft and airy elegance to the beach. These fabrics are all about adding a dash of sophistication to your swim attire, with intricate lace patterns and chiffon's lightweight feel.

2. Swimwear That Works As Hard As You Do

But don't let the delicate look fool you - these swimsuits are designed to keep up with your every move. The trick is in finding pieces where these fine materials are cleverly blended with more swim-friendly fabrics, ensuring they're not just for show. Look for suits with reinforced stitching and quality linings that offer both style and function.

3. Keeping It Chic Poolside

Styling these swanky fabrics is a breeze. Pair a lace one-piece with a solid cover-up for a bit of contrast, or let a chiffon-adorned bikini top peek out from under an unbuttoned linen shirt for an effortlessly cool vibe. And remember, taking care of them is simple: rinse after use, and lay flat to dry, so they're ready for your next sun session.

Woman wearing pink lace swimsuit and green chiffon swimsuit

Tankini Time: The Two-Piece That Fits All

1. Tankinis Take the Stage

Say hello to the tankini, your summer's flexible friend. Gone are the days when bikini was king; now, it's all about this two-piece that combines comfort and style. Whether you're volleying on the beach or kicking back with a book, the tankini is making a splash as the go-to swimwear that suits everybody and everybody.

2. Tailored for Every Shape

One of the best things about tankinis? They're super inclusive. No matter your shape or size, there's a tankini out there that'll make you feel like a million bucks. With options ranging from high-necked styles for more coverage to cropped versions for those who want to catch some rays, tankinis are here to celebrate every curve.

3. Mix, Match, and Express Yourself

The real fun starts with mixing and matching. Tankinis invite you to play designer with your swimwear. Choose a bold print up top and a solid hue below, or vice versa. They're not just versatile in looks - they're practical too. Need a quick outfit change? Slip on a pair of shorts over your tankini bottom, and you're good to go for an afternoon stroll on the boardwalk.

Throwback Vibes: The Retro Swimwear Revival

1. High Waists and Halter Necks

Step into the time machine because retro swimwear is having its moment under the sun, again! This season is all about bringing back that old-school glam with high-waisted bikinis that hug you in all the right places and halter necks that flatter every frame. It's a nod to the past with a modern twist.

2. Polka Dots and Pin-Ups

Nothing says vintage like polka dots dancing on your swimwear. These playful patterns paired with pin-up silhouettes are making a serious comeback. Think Marilyn Monroe or Bettie Page lounging by the poolside - classic, iconic, and timeless. And the best part? They look great whether you're splashing around or just chilling with a cool drink.

3. Modern Meets Classic

Rocking a retro look doesn't mean you're stuck in the past. Today's retro-inspired pieces incorporate the latest fabric technology and design tweaks for comfort and durability. So you get all the charm without any of the vintage wear and tear. Plus, these styles offer a generous helping of coverage for those who want it, without sacrificing an ounce of chic.

Women wearing different styles of swimsuits | vintage stripes and solid colors

Mix-It-Up Mania: Bikini Sets Redefined

1. Creating Your Bikini Mashup

Get ready to unleash your inner fashionista with mix-and-match bikinis - the ultimate way to personalize your poolside look. This trend is all about breaking free from matchy-matchy sets and having a blast pairing different tops and bottoms to reflect your mood, style, or even your day's plans.

2. Patterns and Solids, The Perfect Pair

Not sure where to start? Begin with a solid color bottom that goes with just about anything, then throw on a patterned top for a bit of pizzazz. Stripes and florals, polka dots and solids, the possibilities are endless. And don't stress about getting it 'right' – if you feel good in it, you're rocking it right!

3. Tips for Bikini Bliss

Here's a little tip for the mix-and-match game: keep proportions in mind. If you've got a busy print up top, balance it out with a more subdued bottom. Love a high-waisted bottom? Pair it with a sleek, simple top. It's all about creating a balanced look that complements your individual shape.

Sun-Smart Style: High Cuts and Long Sleeves

1. Leggy Looks and UV Protection

This summer's swimwear isn't just about looking good-it's also about smart design. Enter the latest trend: high-cut leg swimsuits that give your pins that elongated look, paired with long sleeves that shield you from the sun's glare. It's fashion meeting function at its finest.

2. Find Your Fit: High-Cut Confidence

High-cut swimsuits are a nod to the '80s, but they're anything but outdated. They offer a flattering fit that can make your legs look like they go on for days. And don't worry-today's designs are all about comfort, so you can feel confident and carefree whether you're lounging or laps-swimming.

3. Long Sleeves, Longer Days Out

Long-sleeved swim options are seriously chic and your new best friends for those extra sunny days. They protect your skin without sacrificing style, and the best part is, they come in an array of patterns and colors that rival their short-sleeved cousins. Plus, they keep you a bit warmer during those breezy beach evenings.

And remember, it's all about balance. A high-cut bottom pairs perfectly with a long-sleeved top, keeping the look sleek and modern while you stay protected.

Swimsuits for different body types, including plus sizes

How to Accessorize Your Swimwear

Accessorizing isn't just for streetwear; it's a key element in nailing your beach or pool look too. Summer 2024 is all about those little extras that turn a simple swimsuit into a standout outfit.

1. Hats and Shades: Functional Fashion

A wide-brimmed hat doesn't just ooze style, it offers much-needed shade for your face, while a pair of trendy sunglasses keeps those UV rays at bay. Choose a floppy sunhat for a touch of glamour, or a baseball cap for a sporty vibe - both can be as stylish as they are sun-smart.

2. Cover-Ups: From Cabana to Café

Whether it's a sarong, a kaftan, or a breezy shirt-dress, the right cover-up transforms your swimwear into a chic ensemble you can wear from the cabana to the café. Opt for lightweight materials that breathe well and dry quickly, so you can transition seamlessly throughout your sunny adventures.

3. Footwear: Sand-to-Street Smart

Lastly, let's talk about what's on your feet. Beach-friendly footwear like flip-flops is a no-brainer, but if you want something that can carry you beyond the sand, go for espadrilles or sandals that offer comfort, style, and ease of movement.

Final Thoughts

From the breezy romance of lace and chiffon to the playful mix-and-match bikinis and the protective chic of high-cuts and long sleeves - there's a style for every beach-goer. Don't forget to top off your look with practical yet stylish accessories, ensuring you're not only turning heads but also staying comfortable from sunrise to sunset. Dive into these trends with confidence and let your swimwear be the splashy statement of your summer joy.

What are you looking for?

Your cart